Keeping It Natural
At Kind Natured we believe in keeping it as natural as possible - just as nature intended. We have gone the extra mile to carefully develop formulations that meet a 97% natural promise and are a real pleasure to use.
Our expert formulators were instructed to stay well away from skin unfriendly synthetic ingredients and only use carefully picked therapeutic naturals and amazing aromas. The results - formulations that are divine and a pleasure to enjoy. Tah Dah!
Tested on Humans, not on animals
In March 2013, a new European Union (EU) law was fully implemented that made it illegal to sell animal-tested cosmetics in Europe. We are pleased to confirm that we comply to the law and do not test our products on animals, nor do we employ any third parties to do so as this would be breaking the law.
We are all about kindness and would not dream of hurting a fly. We believe in treating animals with humanity and love so none of our products are tested on animals, and all the ingredients we use are carefully selected to fully comply with a fixed cut-off date policy.
We test on our friends, our family and ourselves – never on animals. And when we are happy to have come up with the best formulations we send them to be independently safety assessed.
Vegetarian & Vegan Friendly
All our formulations have been developed to be Vegetarian friendly.
Most of our formulations are Vegan friendly. The only exception made was with our Lip Balms where beeswax was used.
There’s plenty of facts out there on why recycling is important. And the good news is that it is not too difficult to make a difference. And what a difference we can make! At Kind Natured, we carefully consider our packaging choices to ensure the best is achieved for our products while minimising its impact upon the environment so all our bottles, tubes and cards are recyclable.